Should I Bother With Meta Keyword Tags?
Since the search engines use a wide variety of factors to determine site rankings, optimizing a page to rank high is a cumulative effort. You should use everything available to you that the engines might give some weight, and therefore you should certainly use meta tags (including the meta keyword tag), along with every other legitimate, acceptable technique available. At best, it may help boost your site a bit in those engines that still read them. At worst, it won’t hurt your rankings (unless you brazenly keyword stuff them). I still use these meta tags on clients’ Web sites, but don’t bother with them on my own sites.
What Should I Put in these Meta Tags?
First let’s recap what needs to be done before you attempt to create meta keyword tags (ideally these things should be done before the Web site is ever created):
• Choose your relevant keywords.
• Write the site’s content based on these keywords.
• Create a title tag using the same keywords.
• Create a meta description tag as a marketing sentence, also based on these keywords.
Once you do the above things properly, putting together your meta keyword tag is a very simple procedure.
I usually begin putting the keywords I used in the title of my page in the meta keyword tag. The first words in any tag are assumed to be given more weight, so these are most important. Then I go through each paragraph of text on the page and take any important phrases that might be used in the copy and paste them into the meta keyword tag. I usually separate the phrases with a comma and no space. This is simply a personal preference. Using no commas at all in this tag is basically the same thing, since most engines appear to treat commas as a space. After I get every important word or phrase from the text on the page, I add some common misspellings of some of these same words. I know for a fact that in the past, this could bring some traffic from some engines, most notably AltaVista.
What About Keyword Repetition?
Another common abuse of meta keyword tags was — and still is — the repetition of words. Spammers found that if they repeated keywords enough times in this meta tag, the search engines would “think” they were relevant to the page and perhaps give it a high ranking for those keywords. Because of this abuse, too much repetition will now hurt you rather than help you. Never insert the same word twice in a row in this tag, even if you’re using different variations. (Plurals, ALL CAPS, different tenses, etc.) You can use the same word in different phrases, but never use that word more than three or four times within the tag, even if you’re using different variations of it.
That’s about all there is to it! If everyone treated these meta tags with the type of respect they deserve and only put relevant keywords into it,
perhaps we could get it out of its foster home and back to its rightful place in the family of meta tags!
